Growing Up Yinzer – March 18, 2026

Growing Up Yinzer, Presenter – Dick Roberts

The term “Yinzer” is more than just a quirky nickname for the citizens of Pittsburgh, it is a badge of honor that represents the unique culture, history, and spirit of this vibrant city. With a blend of proud steel traditions, a distinct dialect, a deep loyalty to neighborhoods, and a love for local sports teams, the Yinzer identity stands out as an integral part of Pittsburgh’s heritage. While the Pittsburghese accent is a key element, Yinzer culture encompasses a broader sense of identity and shared experiences. Many Pittsburghers, regardless of whether they speak with a thick accent, use the term “Yinzer” to self-identify and express their connection to the city and its culture. Yinzer culture is captured in the best-selling book, Growing Up Yinzer, that chronicles how the city shaped the very character of 50 well-known native Pittsburghers including Mark Cuban, Bill Cowher, Jeff Goldblum, Joe Namath, and John Calipari.

Dick Roberts grew up hooked on TV news. Growing up in Ligonier, Pennsylvania, his favorite TV shows were newscasts, and over the years, this obsession with news media evolved into a passion for storytelling, public relations and corporate communications, and its potential to help shape how people perceive the world. Following graduation from Duquesne University with a B.A. Degree in Journalism, Roberts began his career as an entertainment promoter with Dick Clark Concerts. On the belief that a company’s most important asset is its reputation, he became a trusted adviser and strategic communications professional with the J. Walter Thompson Company and his name-sake firm, Roberts Communications USA. Roberts authored his first book, Growing Up Yinzer, in 2023.

Events

Growing Up Yinzer – March 18, 2026

Growing Up Yinzer, Presenter – Dick Roberts

Reservations are required to assure adequate space and food. Reservations and money MUST be received no later than March 11, 2026

Tickets unavailable at the luncheon.

RSVP No Later Than Wednesday, March 11, 2026

NO REFUNDS AFTER THE RSVP DATE

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